By studying within the Communication Arts Major Students will:

Demonstrate critical writing, thinking, public speaking, creative, analytical, research, and technical skills as media producers and as academic researchers.

Creatively analyze and criticize mass media and works of media art using appropriate vocabulary and express a creative idea using media tools.

Demonstrate an understanding of individual, group, and organizational behavior, all of which are shaped through and manifested in communication, with particular emphasis on how principles, models, theories, and paradigms come to influence our global, social, psychological, and behavioral decisions.